News·January 28, 2025

Breaking Down Language Barriers: TidalWave Launches Spanish AI Integration

Breaking Down Language Barriers: TidalWave Launches Spanish AI Integration

The problem: language remains one of the most significant obstacles for many Hispanic Americans pursuing homeownership

Nearly 1 out of 4 of Hispanic Americans (23%) reported language as a barrier during the mortgage application process, yet only 17% of Hispanic borrowers received translation services from their mortgage lenders.

This gap leaves many struggling to navigate critical loan details, and nearly one in three (31%) consider abandoning their application altogether due to language-related challenges and delays.

The solution

To address this pressing issue, TidalWave is proud to announce a Spanish-language integration to its AI-powered platform, SOLO™.This innovation ensures lenders can provide an entirely Spanish-speaking communication experience throughout the mortgage journey, from application and processing to status updates and closing.

The Broader Impact

Hispanic Americans represent a significant and growing segment of the U.S. housing market, with Spanish-speaking immigrants alone holding $1.7 trillion in buying power. Yet, they remain underserved due to systemic barriers. With TidalWave’s Spanish-language integration, lenders can tap into this vital market, unlocking opportunities for:

  • Increased Homeownership: By breaking down language barriers, the homeownership rate among Limited English Proficiency (LEP) households could rise to 45.6% – translating to nearly 300,000 new homeowners.
  • Improved Efficiency: Lenders can reduce origination costs, traditionally over $10,000 per loan, by streamlining communication and application processes.
  • Closing the Equity Gap: Addressing language-related challenges fosters a more inclusive housing market and supports the broader goal of narrowing the homeownership gap.

As the first step in our multilingual roadmap, TidalWave’s Spanish AI integration is more than a feature—it’s a commitment to empowering underserved communities. Together, we can transform the mortgage experience for Spanish-speaking borrowers, ensuring language is no longer a barrier to homeownership.

For more information about TidalWave’s Spanish AI integration, see our press release here: https://www.prweb.com/releases/tidalwave-launches-spanish-ai-integration-to-address-hispanic-mortgage-challenges-302359403.html


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