News·January 28, 2025
Breaking Down Language Barriers: TidalWave Launches Spanish AI Integration
Breaking Down Language Barriers: TidalWave Launches Spanish AI Integration
The problem: language remains one of the most significant obstacles for many Hispanic Americans pursuing homeownership
Nearly 1 out of 4 of Hispanic Americans (23%) reported language as a barrier during the mortgage application process, yet only 17% of Hispanic borrowers received translation services from their mortgage lenders.
This gap leaves many struggling to navigate critical loan details, and nearly one in three (31%) consider abandoning their application altogether due to language-related challenges and delays.
The solution
To address this pressing issue, TidalWave is proud to announce a Spanish-language integration to its AI-powered platform, SOLO™.This innovation ensures lenders can provide an entirely Spanish-speaking communication experience throughout the mortgage journey, from application and processing to status updates and closing.
The Broader Impact
Hispanic Americans represent a significant and growing segment of the U.S. housing market, with Spanish-speaking immigrants alone holding $1.7 trillion in buying power. Yet, they remain underserved due to systemic barriers. With TidalWave’s Spanish-language integration, lenders can tap into this vital market, unlocking opportunities for:
- Increased Homeownership: By breaking down language barriers, the homeownership rate among Limited English Proficiency (LEP) households could rise to 45.6% – translating to nearly 300,000 new homeowners.
- Improved Efficiency: Lenders can reduce origination costs, traditionally over $10,000 per loan, by streamlining communication and application processes.
- Closing the Equity Gap: Addressing language-related challenges fosters a more inclusive housing market and supports the broader goal of narrowing the homeownership gap.
As the first step in our multilingual roadmap, TidalWave’s Spanish AI integration is more than a feature—it’s a commitment to empowering underserved communities. Together, we can transform the mortgage experience for Spanish-speaking borrowers, ensuring language is no longer a barrier to homeownership.
For more information about TidalWave’s Spanish AI integration, see our press release here: https://www.prweb.com/releases/tidalwave-launches-spanish-ai-integration-to-address-hispanic-mortgage-challenges-302359403.html